Demographics

CareerBuilder attracts casual job seekers: over 76 percent of visitors

are employed and looking to move up in their careers. They have an average annual income of around $70,000 and more than 80 percent are college-educated. Because of the wide-ranging nature of our partner sites, CareerBuilder's Internet-savvy users have considerably diverse profiles. Here's a snapshot of the 23 million unique users who visit the site on a monthly basis:

College-Educated 80.8%
Own a Residence 61.9%
Diversity Audience 15.0%
Household Income $60,000+ 57.8%
Female 51.8%
Male 48.2%
Age 25-54 64.7%
Age 18-24 10.2%
Age 25-34 18.9%
Age 35-44 22.3%
Age 45-54 23.4%
Employed* 76.1%
Note: All data from comScore Media Metrix demographic profile reports
*This includes Employed full-time for pay (35 hours or more per week) AND Self-employed (full or part-time) AND Employed part-time for pay (under 35 hours per week) AND Business owner AND Students.

User Behavior

As the majority of CareerBuilder visitors have a minimum of 10 years of exposure to the Internet, they are more likely to search for information and make purchases online over any other medium. Below are some of the online behaviors that the CareerBuilder audience indexes higher than the general online population.

  % Composition Total Online Population % Composition CareerBuilder Visitors CareerBuilder Composition Index
Online Behavior      
Have been accessing Internet for 10 or more years 52.9 54.2 102
Have a high online shopping affinity 38.5 40.2 105
Have heavy search visitation 17.1 40.1 235
Personally have initial home mortgage 34.2 35.0 103
Personally have education loan 13.7 19.8 145
Use Internet five days a week 5.1 9.9 193
In next 6-12 months:      
Plan to change jobs/careers 20.0 38.1 191
Are somewhat likely to buy new or used auto 11.1 12.0 109
Have very likely chance of buying new PC 8.9 11.1 124
In last 7 days:      
Used e-mail 96.0 97.2 101
Watched video online 41.8 42.8 101
Listened to audio online 37.5 38.3 102
In the last six months:      
Bought any product or service online 87.5 88.6 101
Used any paid online service 86.2 86.2 100
Bought retail/apparel offline 56.2 58.8 105
Searched Internet for sports/leisure activities 54.9 58.7 107
Paid credit card bill 43.8 48.2 110
Searched Internet for any online service 34.8 43.2 124
Searched Internet for books 36.5 38.9 107
Used incentive/reward program 33.3 34.7 104
Bought hotel/motel reservations online 25.9 26.2 101
Bought consumer electronics online 10.5 12.7 121
Searched Internet for online training (non-degree) 5.9 10.7 180
Applied for financial products offline 10.2 10.4 102

Source: comScore Plan Metrix, CareerBuilder, January 2009